Three-fifths of those surveyed in May said they were not properly prepared for heavy snow, a prolonged freeze or flooding.
And two-thirds of respondents said they were concerned about a major emergency having an impact on them or their community in the next five years.
'Lessons learned'
The Scottish government said it had "worked hard to ensure that lessons are learned to improve preparations and enhance services".
Justice Secretary Kenny MacAskill said: "We only need to look back over the past two winters to see the significant impact that prolonged periods of severe weather can have on the daily lives of individuals and on the communities in which they live.
"This research shows that people are concerned about their ability to cope in an emergency, to keep themselves and their family safe, and it suggests that many do not feel adequately prepared for any severe weather that we might face this coming winter.
"Individuals and communities are stronger when they help themselves and help others."
He added: "The campaign we will be launching with the British Red Cross, and other partners, will help address many of these concerns and will provide the sort of information and advice that many people have said they are looking for to make sure they can play their part in keeping safe and secure over the coming months."
British Red Cross in Scotland director Norman McKinley said: "Despite the severe weather of the past two years, this research shows just how unprepared many people in Scotland are for winter."
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