A new book by an economics professor at the University of Texas-Austin reveals what the world of advertising has known for decades - that beauty sells.
得克萨斯大学奥斯汀分校的一位经济学教授最近出版新书,书中揭示的似乎是广告宣传界已经流传已久广为人知的真理:那就是美貌能带来商业效益。
But Daniel S. Hamermesh also shows that being attractive pays - with good looking employees enjoying more perks and higher pay packets than their plainer colleagues.
不过丹尼尔·哈默迈什教授的研究可不止如此,他还发现长得好看收入也高:长相好看的人比起长相平庸的同事工资待遇要高,享受的特殊待遇也多。
Professor Hamermesh has studied what he refers to as the economics of beauty for about 20 years.
哈默迈什教授把这叫做美貌经济学,他已经潜心研究此领域有20年之久。
In his book Beauty Pays, published by Princeton University Press, he claims good looking people enjoyed perks beyond their pay - such as party invites, business travel and office privileges - while less attractive workers are overlooked and can often be victims of discrimination.
在他的新书《美貌带来报酬》中,他认为长相好看的人在工资收入之外,享受的特殊待遇也要多,包括聚会邀请,商务旅游和办公室特权。相比之下,长相没那么吸引人的同事们通常会被忽视成为外貌歧视的受害者。该书已由普林斯顿大学出版。
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