NEW YORK—US adults now spend more time on mobile devices each day than they do with print media, according to a new forecast by eMarketer. Meanwhile, time spent watching traditional TV—whether live or recorded on a DVR or DVD—is also increasing, despite industry fears of online encroachment and consumer “cord-cutting.” 纽约:根据市场调研公司eMarketer的最新数据显示,美国成年人目前每天在移动设备上花费的时间要超过传统的印刷媒体。同时,尽管业内担心在线观看会蚕食传统电视,而消费者也会纷纷“掐线”停掉数字付费电视服务,美国然花费在观看传统电视节目(直播或是录播节目)的时间还是有所增加。
The average adult consumer has spent 4 hours and 34 minutes each day watching TV and video on a traditional television set this year, up 10 minutes from last year, eMarketer estimates. 根据eMarketer估计,在今年,成人消费者平均每天会花4小时34分钟,坐在传统的电视机面前观看电视和视频,这比去年的数据增加了10分钟。
Time spent with the internet and mobile phones was also up—by 7.7% and 30%, respectively—and while adults are spending less time than last year with radio and print publications, the increases to TV and digital also mean an increase in total time spent with media, to 11 hours and 33 minutes. 花在网络和移动手机上的时间分别上涨7.7%和30%。不过比起去年,美国人在收音机和纸质出版物上花费的时间要少。在电视和数字方面消磨的时间增加,也意味着每天花在媒体的总时间有所增加,今年的数据是11小时33分钟。
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