不要轻视网红,他们正在主宰世界!_BEC初级作文

不要轻视网红,他们正在主宰世界!

On the surface, this can be a terrifying proposition. One day at VidCon, I hung out with a crew of teenage Instagram stars, who seemed to spend most of their time filming "collabs" with other creators and complimenting one another on their "drip," influencer-speak for clothes and accessories. (In their case, head-to-toe Gucci and Balenciaga outfits with diamond necklaces and designer sneakers.) Another day, I witnessed an awkward dance battle between two budding TikTok influencers, neither of whom could have been older than 10. (Adults who are just catching up: TikTok is a short-form video app owned by the Chinese internet company Bytedance.)

从表面上看，这可能是一个可怕的提议。一天，在VidCon，我和一群十几岁的Instagram明星在一起，他们似乎大部分时间都是在跟其他创作者一起拍摄“合作”(collab)，并互赞对方的“行头”(drip)——这是影响力人物对衣服和配饰的说法。（以他们为例，从头到脚都是Gucci和Balenciaga的衣服，搭配钻石项链和潮牌运动鞋。）另一天，我目睹了两个刚蹿红的TikTok网红之间的一场尬舞，他们看上去不到10岁。（正在迎头赶上的成年人请注意：TikTok是中国互联网公司字节跳动旗下的一款短视频应用。）

But if you can look past the silliness and status-seeking, many people at VidCon are hard at work. Being an influencer can be an exhausting, burnout-inducing job, and the people who are good at it have typically spent years working their way up the ladder. Many social media influencers are essentially one-person start-ups, and the best ones can spot trends, experiment relentlessly with new formats and platforms, build an authentic connection with an audience, pay close attention to their channel analytics, and figure out how to distinguish themselves in a crowded media environment — all while churning out a constant stream of new content.