这些担忧已经在新浪的股价中得到了反映。继政府采取一系列措施收紧对社交媒体的审查,同时微博营销成本飙升导致盈利能力下降后,新浪股价已从去年4月19日142.83美元的高位下跌54%。
Sina has not been idle, though. "The company has been working hard to lay the ground for monetisation, and it is moving closer," says Dong Xu, a social media expert at Analysys International, an internet research company in Beijing. That includes hiring engineers to strengthen its skills in developing applications and to adjust its platform to new needs.
不过,新浪未曾懈怠。“新浪一直在努力为微博商业化打基础,现在离目标更近了,”北京互联网调研公司易观国际(Analysys International)的社交媒体专家董旭表示。新浪的努力包括招募工程技术人员来加强应用开发方面的技能,以及调整其平台以满足新的需求。
Unlike Tencent, China's largest internet company by revenues and Sina's main rival in the social space, Sina is essentially a media company. Advertising accounted for 77 per cent of its 2011 revenues of $484m, Morgan Stanley estimates.
与中国营收最高的互联网公司、新浪在社交媒体领域的主要对手腾讯(Tecent)有所不同,新浪在本质上是一家媒体公司。据摩根士丹利(Morgan Stanley)估计,新浪2011年营业收入为4.84亿美元,其中广告收入占到77%。
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