新浪微博何时才能创收?_BEC初级作文

新浪微博何时才能创收?

Investors hope the company can build a business beyond advertising, similar to Facebook, which last week filed for its long-awaited stock market debut to raise $5bn. Such a model would resemble Tencent, whose broad spread of revenue streams has made it much less vulnerable to cyclical swings when advertising falls.

投资者希望新浪把自己打造成一家类似于Facebook、不仅依赖广告的企业。上周，Facebook提交了期待已久的上市申请，打算融资50亿美元。这种模式将和腾讯很相似，腾讯拥有广泛的收入流，这意味着当广告收入下降时，该公司受到周期波动的影响要小得多。

Sina has taken steps to prepare for that, including the launch of a gaming platform and a virtual currency. But that is all at an experimental stage and there is scepticism about some areas of monetisation.

新浪已采取行动向这个方向努力，包括推出一个游戏平台和一种虚拟货币。但这些都处于试验阶段，而且外界对某些领域的商业化前景表示怀疑。

"So far, most things are free," says Xu Zhiming, founder of Kuaishubao, an online bookstore that uses Sina Weibo for its order management and customer relations.

在线书店快书包(Kuaishubao)的创始人徐智明表示，“大多数东西迄今都是免费的。”目前，快书包使用新浪微博进行订单管理和客户关系管理。

Sina has made its gaming platform free of charge for the first year. Even if it were to start charging, analysts' expectations are very low. This is partly because Sina's user base, which consists largely of white-collar workers in China's largest cities, "are not gamers", says Mr Dong of Analysys.