Renren is getting defriended. Since it listed in New York last May, the Chinese social networking site's shares have fallen by almost two-thirds. This week, it braced investors for operating losses of $15m to $17m in the fourth quarter, almost triple its third-quarter loss. The company will also take a $3m writedown on an acquisition made before listing. All unfriendly news for investors in probably the biggest social network site in the world's biggest internet market, where Facebook is blocked.
人人网(Renren)正在受到冷落。自去年5月在纽约上市以来,这家中国社交网站的股价已跌去近三分之二。上周,人人网让投资者绷紧了神经,因为其业绩报告显示去年第四季度的运营亏损达1500万至1700万美元,几乎是第三季度亏损的三倍。人人网还将对上市前完成的一起收购做300万美元的减记处理。对这家可能是全球最大互联网市场中最大的社交网站的投资者来说,这些都是不利的消息。Facebook在中国市场受到屏蔽。
In some ways Renren resembles Facebook. The group's founder and chief executive, Joseph Chen, started out targeting university students whom he hoped would be the most appealing demographic to advertisers. But Renren faces some problems unique to China. Social networking in the country has turned more to information-seeking as opposed to information-sharing, as a result of Beijing's grip on regular news media. For example, microblog site Sina Weibo is rapidly snapping up Renren's friends. It says its total registered users hit 250m in September, up one-quarter in three months. User numbers at Renren — it claims to have 147m — grew by just one-tenth over that period. Yet another rival is Tencent's social network site Pengyou (meaning friend), which focuses on teenagers. It claims that its user numbers overtook Renren's in the first half of 2011 and are growing faster.
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