否定派关注的显著困难包括：中国消费者不喜欢洋快餐、不吃奶制品（比如吉士汉堡中的奶酪）、承受不起价格，而最大的问题就是政府会不会批准洋快餐进入中国经营。

In the ideological atmosphere of the day, western fast food was perceived not only as a business, but as a powerful and potentially polluting cultural influence, akin to Hollywood. That's not to mention the obvious public health issues.

在当时的意识形态下，洋快餐不仅被视为商业活动，更被认为是好莱坞式的精神污染。显而易见的公众健康问题就更不用说了。

It's useful to recall the time just 30-odd years ago when such attitudes prevailed, because the growth of western fast food in China since then has been nothing short of spectacular.

回忆一下三十多年前还盛行的这种态度很有好处，因为此后洋快餐在中国的发展只能用“壮观”二字形容。

Moral of the story? One thing which is very difficult to predict is the future.

这个故事告诉我们什么道理呢？世事难料！

As of the end of 2011, McDonald's had 1,464 stores on the Chinese mainland, with a stated plan to open another 250 this year. This compares with their 3,298 stores in Japan, which suggests significant upside for further expansion in China.

截至到2011年底，麦当劳在中国大陆共有1,464家店面，已宣布年内即将开业的店面还有250家。但是与日本3,298家麦当劳相比，未来还有很大的拓展空间。

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