Illinois-based McDonald's had global revenues US$27 billion last year. Any way you cut it, that's a lot of burgers and fries.
麦当劳总部设在美国的伊利诺伊州,去年全球总收入为270亿美元。这个数字无论怎么分解,都意味着数不尽的汉堡和薯条。
Still, wings are beating burgers in the war for the hearts and minds of Chinese consumers.
但是,在争夺中国消费者的青睐上,最终还是鸡翅打败了汉堡。
Kentucky-based Yum brands is the big kahuna of fast food in China, with the KFC, Pizza Hut, and Little Sheep hotpot chain under its umbrella.
位于肯塔基州的百盛餐饮集团(Yum)才是中国快餐业的老大,旗下品牌包括肯德基、必胜客(Pizza Hut),甚至连小肥羊(Little Sheep)火锅连锁店也被它收入了帐下。
It's useful to think about things which many experts today are predicting could never and will never happen.
想想这些很多专家依然预言不可能、也永远不会发生的事情,会对我们大有好处。
Entrepreneurs with an innovative idea, plus the resources and passion to execute it, can often win big by betting against the so-called leading experts of the day.
具有创新思维,有资源、有热情去把想法付诸实施的企业家不妨反其道而行之,挑战这些所谓的顶级专家,往往能从中获得丰厚的回报。
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