Based on a global study, BV4's brand experts and their scientific partners at HWZ analyzed the most successful social network brands.
瑞士品牌价值评估机构BV4与技术合作伙伴HWZ近日发布2017社交媒体品牌调查报告,对2017年最有价值的社交网络进行了全球范围的研究。
They examined the qualitative aspects of the brands, i.e. brand strength, and also determined the monetary values of the 50 most valuable social media brands. The 10 most valuable brands were then listed in the ranking.
调查对全球范围内的社交媒体品牌进行了品牌实力的定性研究,也分析了50个最有价值的社交媒体品牌的货币价值。前10位最有价值品牌排名如上图。
Three well-known brands appear in the top three positions. With an estimated brand value of 29.115 bn $,Facebook clearly leads the ranking, followed by YouTube at 18.099 bn $and Twitter at 13.309 bn $. It is not only the high number of visitors that makes these brands so strong, but also their high level of global awareness and the remarkable user statistics of the platforms. For instance, Facebook has 845 million users; this means that roughly every eighth inhabitant of the planet is registered on the biggest social network.
在这次的排名中,全球知名的社交网络品牌Facebook、YouTube和Twitter占据前三位。Facebook以290亿美元的预计品牌价值高踞榜首,紧跟其后的是180亿美元的YouTube和133亿美元的Twitter。使得这些社交媒体品牌实力如此雄厚的不只是惊人的访问者数量,还有它们高度的全球认知度和庞大的平台用户数据。例如,Facebook有8.45亿用户,这就意味着大约全球8个人中,就有1人在这个最大的社交网络上注册过。
【2017全球社交网络排名:当Facebook遇上QQ空间和新浪微博】相关文章:
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