In a bid to attract clients, the site displays the average annual income of its male and female customers, as well as statistics on their professional standing.

"In a privately set up blind date, you cannot be entirely sure of how much of personal information given to you is accurate," said DUO spokesman Yon Jun.

Critics say the industry prioritizes income, status and materialism. Local wags have coined the phrase "employage" to sum up employment and marriage.

"If your father works in the financial industry or is a high-ranking administrator, you will find your match with similar backgrounds through a matchmaking firm, starting a perfect marriage on the back of parental support," said comedian Choi Hyo-jong, a presenter on a local satirical show called "the Wart's Kindergarten".

如果你是一个三十多岁的韩国女硕士，那么你可能需要媒人的帮助才能找到爱情，你那忧心忡忡的妈妈甚至可能亲自跑腿给你物色对象。

随着这个富裕的亚洲国家的女性教育程度的提高，她们对择偶也变得更挑剔，不甘于做温顺的传统韩国女人。如今韩国的高学历女性人数是1995年的五倍。

一位不愿透露名字的首尔大学生李小姐说：“我听说，如果你是一位女硕士，那么给你安排一次相亲会比女本科生难得多，因为在这里人们对‘太聪明的女人’没有什么好感。”李小姐今年24岁，正在读大四。

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