中国汽车制造商拟打入中高端市场_BEC初级作文

中国汽车制造商拟打入中高端市场

In the past year, Beijing has taken several steps to reverse the decline, banning most official fleet purchases of foreign brands and forcing overseas makers like GM and VW to develop indigenous brands with their joint venture partners in a bid to ensure a more rapid transfer of -technology.

过去一年里，北京方面已采取多个步骤扭转本土品牌的颓势，包括禁止大多数公车采购选择外国品牌，并迫使通用和大众等海外制造商与各自的中方合资伙伴一起研发自主品牌，以求实现更快的技术转移。

Nissan will launch Venucia, its own brand with joint venture partner Dongfeng Motors, at the Beijing auto show, for example. But most industry analysts say those measures are likely to provide only a small boost to local carmakers' market share — or could depress it even -further.

例如，日产(Nissan)将在北京汽车展上发布其与中方合资伙伴东风汽车(Dongfeng Motors)联合研发的自主品牌启辰(Venucia)。但是，多数分析师表示，此类措施很可能只会小幅提升本土汽车制造商的市场份额，甚至还有可能进一步压低它们的份额。

Klaus Paur, car industry analyst at Ipsos in Shanghai, says: "In the past few years we have seen a dramatic loss of market share for Chinese branded vehicles, while international carmakers have done a very good job of penetrating the lower end of the market."