Such a shift to high-end products might seem counterintuitive in a deflationary environment but Fujifilm is not the only company that has benefited from that strategy.

在通缩的环境下，转向高端产品似乎是违反直觉的，但富士并非唯一一家受益于该战略的公司。

Pola Orbis, a direct sales and mail-order cosmetics group, responded to deflationary pressures by beefing up its most expensive line-up of moisturisers and creams costing Y10,000 or more and selling them at their salons for the first time. “We didn’t consider lowering prices, because Pola’s strength is in premium skin care,” says Akira Fujii, vice-president of Pola Orbis Holdings.

采用直销和邮购的日本化妆品集团宝丽奥蜜思(Pola Orbis)对通缩压力做出的回应是，加强其最昂贵的、售价在1万日元或以上的保湿霜和护肤霜系列，并在其美容院里首次销售。该公司副总裁藤井彰(Akira Fujii)表示：“我们没有考虑过降价，因为宝丽的优势在高端护肤领域。”

The company, which began life in 1929 selling its products to housewives door-to-door, recognised that in order to keep the high-end Pola brand from flagging, it needed to strengthen the close relationship with its customers that had helped it to grow in its earlier years.

该公司于1929年创建，最初是将其产品挨家挨户地销售给家庭主妇。该公司意识到，为了让宝丽这个高端品牌不至于衰落，需要增强与消费者的紧密关系，是这些消费者在更早的时期帮助其发展壮大。

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