But Joseph Alan, a chauffeur eating at a nearby Subway, said his overweight friends' eating habits ultimately affect him, too: "I tell them, 'This is affecting our insurance, because charges go up more treating people with diabetes and other health problems. I don't want to pay more for health insurance so people have these drinks!'"

Mark Kalinowski, an analyst with Janney Capital Markets who covers companies such as McDonald's, predicted an uproar.

"Folks who want to buy Big Gulps and Frappuccinos, a lot of those customers, you're only going to be able to take it away from them by prying it out of their cold, dead hands," he said.

If the ban goes into effect, he said, customers will probably just respond by ordering two drinks.

"Maybe the mayor can outlaw all soft drinks and outlaw all fun while he's at it," Kalinowski scoffed.

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