正在脱胎换骨的不仅是凯美瑞,还有丰田章男本人。多年来,丰田汽车的设计一直被许多人视为平淡乏味,2009年尴尬的召回事件以及2011年的地震也给公司带来严重冲击。现在,丰田章男驾驶汽车,亲自扮演宣传员的角色,以期振兴这家汽车巨头。
Mr. Toyoda isn't the first auto executive to do so. Chrysler Chief Executive Lee Iacocca did it on a factory floor. Ford Motor Co. Chairman Bill Ford Jr. has done it from behind a desk. And 'Dr. Z' Dieter Zetsche did it for DaimlerChrysler in a Dodge Challenger.
丰田章男并非第一个亲自上阵的汽车公司高管。克莱斯勒公司(Chrysler)首席执行官李.艾科卡(Lee Iacocca)在工厂车间,福特汽车公司(Ford Motor Co.)董事长小比尔.福特(Bill Ford Jr.)在办公桌旁,戴姆勒-克莱斯勒公司(DaimlerChrysler)董事长迪特.蔡澈(Dieter Zetsche)在一辆道奇挑战者(Dodge Challenger)车内,都为公司做过宣传。
But none was shown climbing 31-degree banks at the Daytona International Speedway, let alone appearing at racing events flanked by a pair of leather-clad female chaperones holding parasols. (The Gazoo Ladies, named after Toyota's Gazoo Racing motor sports team, are part of Mr. Toyoda's racing entourage and draw a big following in Japan.)
但这其中没有任何一个人驾车攀爬过31度倾角的雷特娜国际赛道(Daytona International Speedway)陡坡,也没有在一对身穿皮衣、手拿遮阳伞的赛车女郎簇拥下出现在竞技赛场上。(这对美女被称为“Gazoo女郎”,得名于丰田的Gazoo Racing车队,是该车队的随行阵容,在日本吸引了大量粉丝。)
【丰田章男:驾驭丰田汽车的赛车手】相关文章:
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