That rock star persona reflects the unusual way Mr. Toyoda has defined the job he took over in 2009. He has become both the company's de facto chief marketing officer and chief test driver. He has vowed to vet as many vehicles as possible, especially muscle cars like the $24,000 Scion FR-S coupe and $375,000 Lexus LFA super car.
这种摇滚明星般的形象反映出丰田章男2009年接管丰田汽车后对这项工作非同寻常的定位方式。他实际上已成为公司的首席营销官和首席试车员。他承诺要尽可能多地试驾汽车,尤其是马力强劲、高性能的“肌肉车”,如售价24,000美元的Scion FR-S 跑车和售价375,000美元的雷克萨斯(Lexus) LFA超级跑车等。
It is a remarkable evolution for a man who first stayed largely behind the scenes when he took over the company founded by his grandfather. Thrust into the spotlight during Toyota's acceleration-pedal recall in late 2009, his initial public comments seemed awkward. But he found his voice during U.S. congressional testimony in early 2010, telling lawmakers: 'My name is on every car.' (The corporate name was changed to Toyota in 1936 because it sounds snappier in Japanese.)
这对丰田章男来说是一个巨大的变化。刚刚接管祖父创办的这家公司时,丰田章男大部分时间都居于幕后。然而,在2009年底的丰田汽车“踏板门”召回事件中,丰田章男被推到聚光灯前。他的首次公开讲话略显笨拙,但终于在2010年初的美国国会听证会上找到了自己的声音。他告诉国会议员:“每一辆丰田车上都有我的名字。”(该公司在1936年将Toyoda更名为Toyota,因为这在日语里更上口。)
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