Company officials say that the campaign featuring Mr. Toyoda as a cockpit jockey helps the company turn the page on its recent mishaps and provides a sportier image for the brand. The current marketing effort was built around the launch of the latest-generation Camry, a humdrum people-mover that has been the best-selling car in the U.S. all but of the one of the past 15 years.

公司管理人士称，以赛车手丰田章男为形象的广告宣传有助于扭转公司近期的颓势，并为丰田品牌带来更多的运动气息。当前的营销活动是为了配合最新一代凯美瑞的上市。在过去十五年里，各方面表现中庸的凯美瑞一直是美国最畅销的乘用车，只有一年例外。

Mr. Toyoda says he honed his driving skills in the 1980s driving a used Porsche in Manhattan, where he was working as an investment banker. He bought it after someone stole his Toyota Celica. The Porsche is long gone, but Mr. Toyoda likes to show off his Porsche ballpoint pen clad in the steel mesh used to protect wiring under the hood. 'Look at this,' he told a reporter Thursday. 'It's just like an auto part.'

丰田章男说，他的驾驶技术是二十世纪八十年代在曼哈顿开一辆二手保时捷(Porsche)时培养起来的。当年他在曼哈顿一家投资银行工作，因为自己的一辆丰田Celica跑车被盗，于是买下了保时捷。那辆保时捷早已不在，但丰田章男喜欢秀他的保时捷圆珠笔，笔身包裹着一层用于保护汽车引擎盖下配线的钢网。他对记者说：“看这支笔，就像汽车零件一样。”

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