丰田章男经常现身各种赛事,身着红白相间的Nomex定制防火赛车服──肩章上印着他的爱犬Morizo的卡通像。许多公司高管给人递的是名片,但丰田章男递得最多的是一堆贴画,上面印着肩章上的卡通狗形象。
In an effort to energize some 1,100 dispirited Toyota dealers and employees attending a company conference in Las Vegas last November, he bounded to the stage in his racing suit.
2011年11月在拉斯维加斯举行的公司大会上,为了给与会约1,100名情绪不高的丰田汽车经销商和雇员打气,丰田章男身穿赛车服跃上舞台。
In the midst of a pep talk, he led the crowd in chanting 'WAKU-DOKI, WAKU-DOKI, WAKU-DOKI,' a term loosely translated as 'heart-pounding excitement.'
丰田章男在演讲中给大家加油鼓劲,领着人们反复地喊“WAKU-DOKI, WAKU-DOKI, WAKU-DOKI”,这个词翻译过来的意思大致是“血脉贲张”。
Mr. Toyoda often uses that phrase to illustrate the passion needed in his company's vehicles, the design of which he told reporters in April was 'too Democratic' to inspire.
丰田章男常常用这个词来说明丰田汽车的设计所需体现的激情。他在4月份告诉媒体,丰田汽车的设计过程“过于民主”,导致产品平淡无奇。
Mr. Toyoda has taken a deep interest in product development. During the development of the FR-S sports car, which began in 2008, he drove prototypes at least once a month and offered sometimes blistering feedback on everything from the suspension to the design of the exterior badge.
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