个性化网购价你的钱包有多鼓?_BEC初级作文

个性化网购价你的钱包有多鼓?

Cookies stored in shoppers' web browsers may reveal where else they have been looking, giving some clues as to their income bracket and price-sensitivity. A shopper's internet address may be linked to his physical address, letting sellers offer, say, one price for Bel Air, another for Compton. Doug Bryan of iCrossing, a digital-marketing consultancy, explains that the most up-to-date “price customisation” software can collate such clues with profiles of individual shoppers that internet sellers buy from online-data-aggregation firms. All this is fairly cheap, he says.

存储在消费者浏览器内的小型文字档案（Cookie）可能透露了他们曾经逛过哪里，并提供了估算他们收入状况和价格敏感度的信息。一名消费者的网络地址可以跟所在地地址联系在一起，这让卖家给贝沙湾（Bel Air洛杉矶富人区）可标一个价，给康普顿（Compton肯塔基州穷人区）标另一个价。数字市场营销咨询公司iCrossing的Doug Bryan解释称，时下大多数"个性化价格"软件可以使用自身收集的数据对网络卖家从其他在线数据汇总企业的数据进行校验。而且他称这一切都十分便宜。

One of the few big online firms to admit to using such techniques is Orbitz, a travel website. Its software detects whether people browsing its site are using an Apple Mac or a Windows PC and, since it has found that Mac users tend to choose pricier hotels, that is what it recommends to them. Orbitz stresses that it does not charge people different rates for the same rooms, but some online firms are believed to be doing just that, for instance by charging full whack for those assumed to be willing and able to pay it, while offering promotional prices to the rest.