个性化网购价你的钱包有多鼓?_BEC初级作文

个性化网购价你的钱包有多鼓?

其中一个少数承认使用该手法的大型网络旅行社企业是Orbitz。公司使用的软件检测用户究竟是用苹果电脑还是普通电脑浏览公司网站。因为公司发现用苹果电脑的用户更倾向选择更贵的酒店，所以网站也应势推荐给他们。Orbitz强调他们绝对没有同房不同价，但是人们相信一些网上公司就是这么操作的。例如对那些有能力也愿意付全价的用户则收全价，而对其它用户打更多折扣。

Allocating discounts with price-customisation software typically brings in two to four times as much money as offering the same discounts at random, claims Ravi Vijayaraghavan of [24]7, a Bangalore-based firm that develops and operates such software. One way to do this is to monitor how quickly shoppers click through towards the online seller's payment page: those who already seem set on buying need not be tempted with a special offer. Firms like [24]7 and RichRelevance, another price-customisation software firm, from San Francisco, are somewhat keener to talk about their software than the internet retailers who are trying it out. Mr Vijayaraghavan names United Airlines, for example, as among his big clients, but the airline declined to comment for this article.

基于班加罗尔开发和运营这种软件的公司[24]7，该公司Ravi Vijayaraghavan称，通过个性化价格软件来分配折扣，通常可以带来比随机分配折扣多两到四倍的营业额。其中一个方法是监测消费者在网站点入付账页面的速度：那些看起来已经决定了的买家不需要通过特价来吸引。另一家来自三藩市的价格个性化软件公司RichRelevance和[24]7公司一样，它们跟尝试软件的网上零售商相比，感觉更愿意畅谈这类软件。Vijayaraghavan称联合航空（United Airlines）便是他们其中一个大客户。然而该航空公司拒绝对此文章置评。

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