Lord Coe, the Locog chairman, on Friday inadvertently fuelled the controversy when asked how the brand protection laws would be applied to protect games sponsors such as Adidas and Coca-Cola.
伦敦奥组委主席科勋爵(Lord Coe)不久前因一时疏忽,引发了一场争议,当时他被问及如何施行品牌保护法,来保护阿迪达斯(Adidas)和可口可乐(Coca-Cola)等奥运会赞助商。
He told the BBC's Today programme that ticket-holders would probably be allowed into venues wearing Nike trainers, but "you probably would not be walking in with a Pepsi T-shirt because Coca-Cola are our sponsors".
他告诉英国广播公司(BBC)的《Today》节目,持票者或许可以获准穿着耐克(Nike)运动鞋进入场馆,但"如果你穿着百事(Pepsi)T恤那么你可能就不准进场了,因为可口可乐是我们的赞助商"。
Locog later clarified Lord Coe's comments, saying while individuals would be allowed into venues with any brand of clothing, large groups wearing the same clearly visible branding would not.
伦敦奥组委后来澄清科勋爵的言论称,允许个人穿着任何品牌的服装进场,但穿着同样明显的有形品牌的大型团队则不得进场。
Sir Keith Mills, Locog deputy chairman, said: "The policing of brand protection is going to be very sensible and measured. There may be an over-officious officer somewhere, but if you look at the number of people we pursue, it's tiny."
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