Electronic borrowing is awfully convenient. Unlike printed books, which must be checked out and returned to a physical library miles from where you live, book files can be downloaded at home. Digital library catalogues are often browsed at night, from a comfy sofa. The files disappear from the device when they are due (which means no late fees, nor angst about lost or damaged tomes).
电子借阅非常方便。与印刷版书籍不同,电子书籍文件在家就可以下载,而不需要去离家几英里外的实体图书馆借阅和还书。人们常在晚上在舒适的沙发里浏览数字图书馆目录。当文件到期时,它们将自动从设备上消失(这意味着没有滞纳金,也无需担心丢失或损坏煌煌巨著)。
Awkwardly for publishers, buying an e-book costs more than renting one but offers little extra value. You cannot resell it, lend it to a friend or burn it to stay warm. Owning a book is useful if you want to savour it repeatedly, but who reads "Fifty Shades of Grey" twice?
这对出版商而言却很尴尬。购买一本电子书比租用一本的花费更多,然而带来的收益增加却相当微小。你不能把电子书二次售出或是借给朋友,甚至不能将它烧了以取暖。如果你想重复品味一本书,那么拥有一本书是非常好的,但谁愿意读第二遍《格雷的50道阴影》?
E-lending is not simple, however. There are lots of different and often incompatible e-book formats, devices and licences. Most libraries use a company called OverDrive, a global distributor that secures rights from publishers and provides e-books and audio files in every format. Some 35m titles were checked out through OverDrive in 2011, and the company now sends useful data on borrowing behaviour to participating publishers. Yet publishers and libraries are worried by OverDrive's market dominance, as the company can increasingly dictate fees and conditions.
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2020-09-15
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