但苹果是否能满足人们的期望却很难讲,如果达不到期望会产生什么后果也很难预料。将近一年前,苹果首席执行长库克(Tim Cook)推出iPhone 4S,反响平平。但后来这部手机大受欢迎,将苹果的销售额、股价都推向新的高度。前不久,苹果成为美国历史上市值最大的公司。
Further muddying the picture: Apple's shares often dip after product announcements, losing some of the gains they make in the frenzied lead-up. 更加难以捉摸的是,发布产品之后,苹果股价常常下跌,部分回吐发布前热炒过程中的涨幅。
Tim Bajarin, president of research firm Creative Strategies, said competitors will be watching closely for new hardware and software since they will face pressure to match it.
研究公司Creative Strategies的总裁巴扎林(Tim Bajarin)说,竞争对手会密切留意苹果新推出的硬件和软件,因为它们将面临追赶苹果的压力。
'They'll be holding their breath,' he said.
他说,它们会摒住呼吸。
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