A passionate heel-wearer, Heath's project was born partly of personal experience, having suffered foot deformations from heels, like an estimated 38 percent of women around the world. "I had had enough of aching feet, and I refused point-blank to wear ballerina flats," she joked.
But she also wanted to show that shoes could still be made in a high-cost economy like France.
In 1996, Heath left a job as policy analyst at the Canadian foreign ministry for a new life in Paris, following her oil executive fiance, a "Camembert and champagne" lover who refused to be based anywhere else.
Once there she learned French at business school and worked in management and high-tech, then private equity, all the while raising three young children.
In 2009 she quit her job and threw herself into the heel project, heading to the Dordogne to investigate taking over a struggling shoe factory as a way to kickstart the project.
When she got there Heath was in for a shock. "I saw the factory closed down and 52 people out on the street, the boss locked out - and I thought, 'Whoa!'"
As a liberally trained economist, she had two ways of reading the situation. "One is that France is non-competitive, and we deserve everything we get because we've killed the industry. And the other way is to say maybe, with an innovation, we can save some jobs here.
"I thought, we'll go for the innovation theory."
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