电子产品更新换代之烦恼_BEC初级作文

电子产品更新换代之烦恼

新一轮的心理战

According to Donald Norman, American author of the book The Design of Everyday Things, “planned obsolescence” is the trick behind the upgrading culture of today’s consumer electronics industry.

《设计每天的生活》一书的作者、美国作家唐纳德•诺曼认为，隐藏在当今电子行业不断更新换代文化背后的是“计划性报废”的把戏。

The New York Times cited Norman last month, saying that electronics manufactures strategically release new upgrades periodically, both for hardware and software, so that customers on every level feel the need to buy the newest version.

上个月《纽约时报》引用诺曼的话说，电子厂商们有计划地定期发布最新的软硬件升级产品，这样一来每个层次的顾客都觉得有必要去购买最新版本。

“This is an old-time trick– they’re not inventing anything new,” he said.

诺曼表示：“这还是过去的旧把戏——没什么新点子。”

Thomas Wensma, a Dutch designer, despises the “planned obsolescence” of companies, as recently reported by UK-based The Guardian.

最近英国《卫报》有报道称，来自荷兰的设计师托马斯•文斯玛十分鄙视许多公司采取的“计划性淘汰”策略。

Wensma said this is a wasteful system through which companies – many of them producing personal electronics – release shoddy products simply because “they know that, in six months or a year, they’ll put out a new one”.