But they are demanding customers and often feel they are not properly catered for by shops and brands, especially in the fashion and retail sectors.
Some 80 percent said they shopped around for the best deals, two thirds said they had the confidence to demand a better service from retailers, while a third said they wouldn’t put up with second best. But some of the women surveyed said they felt like the ‘forgotten generation’ and were ‘invisible’ to some big High Street names.
Amanda Wigginton, of IPC Media, said: ‘Family CEOs are a powerful group of women that are extremely influential in terms of purchasing decisions and household expenditure – especially in areas that have been traditionally thought of as being made by men.
‘Brands simply cannot ignore these women any more and those that do will lose them.’
【英国九成中年女性掌管家庭财政大权】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15