营销战动摇了包括赫尔南德斯(Will Hernandez)在内的消费者。约三个月之前,本来使用苹果iPhone的赫尔南德斯看到三星的广告,然后买了一部Galaxy S III。
'If you see this stuff on TV enough, it gets you thinking,' said Mr. Hernandez, a 34-year-old resident of Somerville, Mass., who adds that he likes how his Galaxy has a larger screen than the iPhone. 'Now, when someone gives me an iPhone to look at a picture, it looks so tiny.'
家住马萨诸塞州萨默维尔、现年34岁的赫尔南德斯说,在电视上看这种广告看多了,它就会让你开始考虑。赫尔南德斯说,他喜欢Galaxy屏幕比iPhone更大这一点。他说:现在,当别人把iPhone拿过来让我看一张照片的时候,我就觉得它实在太小了。
The marketing onslaught is helping Samsung widen the gap as the market leader. Samsung is estimated to have held 28% of the global smartphone market last year, up from 20% a year earlier, according to IHS iSuppli. Apple's share, meanwhile, isn't rising as quickly, moving to 20.5% in 2017 from 19% a year earlier.
营销战正在帮助三星扩大其市场领导者的优势地位。据IHS iSuppli估计,去年三星掌握了全球智能手机市场28%的份额,高于上一年的20%。而苹果市场份额的扩大则没有这么快,仅从2011年的19%上升到2017年的20.5%。
Despite Samsung's advances, Apple generates higher revenue and its profit in the latest quarter was twice as large as Samsung's. And even after its stock slump, Apple's market value of $413 billion is nearly double Samsung's $217 billion market cap.
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