有人猜测,实体店可以帮助消费者亲身体验谷歌制造的产品,就像苹果的零售店促成该公司逆转局势、大获成功一样。“我们相信,开设实体店无疑有助于谷歌打造自身硬件业务。同时,它也可以借此展示其不断扩展的产品线,包括Chromebooks、Nexus、摩托罗拉(Motorola)智能手机和平板电脑、谷歌电视、谷歌眼镜等,”投资银行Sterne Agee分析师吴肖最近在报告中写道。更不必说,“此举还将有助于提升品牌和客户忠诚度。”
Rubin also answered questions about Samsung's growing power as the dominant manufacturer of Android-powered phones. There has been a lot of speculation about Samsung becoming a threat to Google -- for example, Samsung's increased clout could help it negotiate a larger cut of Google's advertising revenue. Google now owns Motorola, which Rubin insisted is kept as a separate structure and isn't given preferential treatment, even though it is a direct competitor to Samsung. Samsung, for its part, is experimenting with other operating systems, including Microsoft's (MSFT) Windows Phone and a little-known open-source effort called Tizen.
三星近年来发展迅猛,已然成为名副其实的Android手机霸主,鲁宾针对这一热点问题也给予了解答。目前业界普遍认为三星今后将威胁到谷歌,例如,随着三星市场地位的巩固,它可以向谷歌要求更多的广告提成。谷歌收购了摩托罗拉,但鲁宾坚持把它作为一个独立部门,即使摩托罗拉是三星的直接竞争对手,也没有得到特殊照顾。而三星目前正在尝试其它操作系统,例如微软的Windows Phone以及鲜为人知的开源系统Tizen。
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