阿迪推出新型跑鞋,目标直指耐克_BEC初级作文

阿迪推出新型跑鞋,目标直指耐克

Adidas plans to eventually outfit all of its athletic shoes –basketball, tennis , the works – with its “Boost” technology. But for now, Nilsson says, the running category is where Adidas has its biggest opportunity for growth. That’s probably true: according to athletic apparel tracker SportsOneSource, it has just 4.4% of the global market, little changed from two years ago. Market leader Nike, meanwhile, enjoys a 54% share. Adidas does a bit better in the overall athletic shoe market with an 8.6% share, but that’s still only about a sixth of what Nike has when its Jordan Brand subset is included.

阿迪达斯计划最终为其所有运动鞋类——篮球鞋、网球鞋等配备这种名为“Boost”的气囊技术。但是尼尔森表示，现在跑鞋类产品是阿迪达斯拥有最大增长机遇的产品类别。这个观点可能没错：根据运动服饰领域追踪公司SportsOneSource，阿迪达斯只是拥有全球跑鞋市场4.4%的份额，和两年前相比并没有太大变化。，但是，市场领头羊耐克却掌握54%的份额。在整个运动鞋类市场，阿迪达斯的表现稍好，拥有8.6%份额，不过这只是包括乔丹品牌在内的耐克所占有份额的六分之一。

SportsOneSource analyst Matt Powell thinks the Energy Boost concept will help, but that the running shoe category is so highly fragmented – minimalist, lightweight, fashion running, trail running, etc. – that no one technology is likely to change the industry. “Retailers say it’s a good program, but I don’t think it’s a game-changer, ” says Powell.