电子香烟:烟草业巨头面临一大挑战_BEC初级作文

电子香烟:烟草业巨头面临一大挑战

That may depend on how governments react. E-cigarettes are probably not good for you. One study showed that vaping decreased lung capacity. Yet a switch from smoking to vaping could improve public health, some say. E-cigarettes may help smokers quit more efficiently than nicotine patches or gum. This notion has not been thoroughly tested, however, so governments are wary.

这可能取决于政府将作何反应。电子烟可能不利于你的健康。一项研究表明，“吸雾”会减少肺活量。但有人认为，从吸烟转变到吸雾，可以改善公共卫生环境。电子烟可能会比尼古丁贴片或口香糖更快地帮助吸烟者戒掉烟瘾。不过，这一观点还没有经过全面验证，因此政府对此态度谨慎。

America has warned e-cigarette manufacturers not to make health claims. New tobacco guidelines in Europe would either tightly limit the nicotine content of e-cigarettes or force them to undergo clinical trials, as pharmaceutical products do. Elsewhere a patchwork of regulation exists, including outright bans in some countries.

美国已经警告电子烟制造商不要做出健康声明。欧洲新烟草准则将严格限制电子烟的尼古丁含量，或强迫制造商参照制药行业的做法进行临床测试。其他地区也有不同的监管规定，包括某些国家实施的完全禁令。

None of this has stopped companies from pitching to consumers. In America and Britain advertisements for e-cigarettes have appeared on television—forbidden territory for standard cigarettes. Craig Weiss, the head of NJOY, America’s top-selling brand of e-cigarettes, vows to make traditional ones obsolete. His ads crow: “Cigarettes, you’ve met your match.”