电子香烟:烟草业巨头面临一大挑战_BEC初级作文

电子香烟:烟草业巨头面临一大挑战

这一切都没能停止生产企业向消费者推销产品。美国和英国的电子烟广告已经在电视（传统香烟广告的禁区）上播出。NJOY是美国最畅销的电子烟品牌，该公司负责人Craig Weiss发誓要让传统香烟成为过去。他的广告词是“传统香烟，你遇上对手了。”

America’s tobacco giants do not think he is blowing smoke. Last year Lorillard (the maker of brands such as Newport and Kent) bought Blu, an e-cigarette maker, for $135m. NJOY is rumoured to be facing a takeover, perhaps by Altria (the maker of Marlboro). Foreign cigarette makers, such as British American Tobacco and Japan Tobacco International, also have stakes in the industry, while other firms are working on their own vaporous offerings.

美国的烟草巨头并不认为他是在说空话。去年，纽宝（Newport）和箭牌（Kent）等品牌的制造商罗瑞拉德烟草公司以1.35亿美元价格收购了电子烟制造商Blu。据传，NJOY也即将面临被万宝路品牌的制造商奥驰亚收购的命运。还有一些公司也在竭尽全力生产自己的电子香烟，同时，英美烟草、日本烟草国际等国外香烟制造商也加入到这一行业的竞争中。

E-cigarette executives dream of relegating traditional cigarettes to the ashtray of history. But as they struggle with taxes, patents and red tape, they may come to envy Big Tobacco’s deep pockets. More deals are likely, thrashed out no doubt in vapour-filled rooms.