Dove's tagline is 'you are more beautiful than you think', so for its new Real Beauty Sketches the beauty giant used a forensic artist to prove it.
多芬的品牌口号是:“你比你想象的更美丽。” 并通过画师对现实生活中的女性速写画像实践了这句口号。
The company recruited seven women of different ages and backgrounds and asked them to describe their facial features, then enlisted FBI-trained sketch artist Gil Zamora to draw them based on their input.
该公司邀请了七位年龄、社会背景不同的女性参加了这次活动,按照要求描述自己的相貌。再由受过联邦调查局认可的法庭画师吉尔萨莫拉根据她们的描述画出人物肖像。
The poignant video has been viewed a staggering 6.5 million times on the brands YouTube channel, making it the second most viewed YouTube video after PSY’s Gentleman.
这一震撼人心的视频截止目前,已在YouTube网站上有650万次点击量,仅次于鸟叔PSY的新曲《绅士》。
When asked to describe themselves to Zamora, viewers can hear the women saying things like 'I kind of have a fat, rounder face' and 'I would say I have a pretty big forehead.'
这些女性在向画师萨莫拉描述自己时,总会说“我有点胖,是个圆脸。” 或者 “我前额特别大。” 诸如此类的话。
The women were also asked to spend time with strangers, but neither party was told why. When asked general questions about the women, the strangers were much kinder. 'She was so thin you could see her cheekbones,' said one, while another man remarked 'she had nice eyes; they lit up when she spoke.'
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