Two food safety crises in quick succession are a reminder that operating in China's fast-food sector is a risky business. China's agricultural sector is fragmented, with millions of small farmers─fertile ground for food-safety problems. Insulating against the risks is expensive and no guarantee that problems can be avoided. The beady eye of China's state media can amplify problems.

两起食品安全危机相继发生则在提醒我们，在中国经营快餐业是有风险的。中国农业部门较为分散，拥有数百万小农户，这是引发食品安全问题的“沃土”。隔绝风险的代价高昂，且无法保证所有问题都能避免。中国官方媒体目光锐利，能够放大很多问题。

A sharp rise in competition adds to Yum's ailments. Yum's sticking with plans to add 700 new stores in China this year, on top of the 5,726 it already has. But McDonald's is also planning to add more than 300 restaurants in 2013. Yum still outnumbers its rivals, but in some malls it now finds itself jostling for space with McDonald's, Subway and cheaper Chinese outlets.

竞争迅速加剧也是百胜餐饮境况不佳的原因之一。百胜餐饮仍然坚持原定计划，打算今年在中国增加700家新店，其目前已经拥有5,726家门店。但麦当劳(McDonald's)也计划今年在华新开逾300家餐厅。在餐厅数量上百胜仍然超过对手，但在一些商场百胜发现自己与麦当劳、赛百味(Subway)和其它更便宜的中国餐厅竞争空间。

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