This type of testing can be conducted quickly and cheaply with online panels of consumers. For example, testing a notice from the Internal Revenue Service (a current client of ours), a taxpayer might be asked how much they would pay in penalties and interest if they missed a deadline, revealing their actual understanding of the consequences of their actions, not just their impression of the tone and clarity of the notice. Similarly, patients can be asked what dosage of medication to take and when so that we don't have to guess whether they truly understand the package directions.
由于网络上有大量消费者资源,这种测试可以非常便捷,又无需花很多钱。例如,如果要测试美国国税局(Internal Revenue Service)(目前是我们的客户)的一则通知,纳税人可能需要回答,如果错过最后期限他们需要支付多少罚金和利息,从中就可以看出他们对行动的后果的真实理解,而不光是了解到他们对信息的大致印象。同样,病人可能会被问到用药的计量以及用药时间,这样我们就不需要猜测他们是否真正理解了包装上的说明。
Simplicity is slowly catching on as a standard. The Pew Charitable Trust, for instance, is trying to develop simplified model documents on financial topics such as banking fees, about which there is widespread and costly confusion. The model form that Pew put forward last year has been voluntarily adopted by several of the nation's largest banks─a very encouraging sign.
【世界简单化之旅: 当简单成为解决之道】相关文章:
★ 6种时间管理方式
★ 中国哲学的起源
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15