You've just walked into the office of hot prospect for your first face-to-face sales call. You shake hands and you both sit down. What's the smartest way to start out the conversation:

你怀着满腔热忱走进客户的办公室与他面对面地谈你们的第一笔生意。你们互相握手、坐下，这时候怎样开启你们的对话才是最聪明的做法呢？

ICEBREAKER #1: Compliment something in the prospect's office, such as the family photo, the motivational poster on the wall, the view out the window, etc.

破冰方式 #1：称赞一下对方办公室里的某样东西，比如家庭照片、墙上的励志海报以及窗外的景色。

ICEBREAKER #2: Make a reference to something in the news, like a big win by a local sports team or a major world event.

破冰方式 #2：对资讯发表一些看法，比如当地运动队的一场大胜或者世界上发生的大事。

ICEBREAKER #3: Make a remark that lets the prospect know that you have put some thought into the prospect and the prospect's firm.

破冰方式 #3：发表一些评论令对方知道你对他和他的公司有一点想法。

If you answered #3, you're absolutely right.

假如你认为破冰方式 #3是最聪明的打破僵局的方式，那你就答对了。

Icebreaker #1 is a dumb move because almost everybody who comes into that office for the first time makes that exact same remark. So that icebreaker just makes you one of the crowd

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