Why are so many festivals popping up? Because music festivals are big business. Coachella is the most profitable festival in the U.S. Last year it sold 158, 000 tickets and pulled in $47.3 million in revenue, according to Billboard Boxscore. That's up from $17 million in 2007. Tickets for the 2013 festival sold out in 20 minutes. Goldenvoice, which produces the festival, expanded it to two weekends last year, a move that was scoffed at, but is now being replicated by other events. Sasquatch has announced plans to expand to two weekends for 2017 after a "highly successful" 2013 edition, which sold out in a record 90 minutes, according to promoters. Bonnaroo also sold out with regular tickets ranging from $224 to $269, and a pair of VIP tickets -- which include parking and camping perks, exclusive lounges and viewing areas -- going for $1449.50. According to Bonnaroo representatives, the festival has no plans to expand just yet.
为什么突然冒出这么多音乐节?因为这是一门大生意。柯契拉山谷是美国最赚钱的音乐节。根据Billboard Boxscore的统计数据,这个音乐节去年售出了158,000张门票,斩获4,730万美元的收入,远高于2007年的1,700万美元。2013年的门票在20分钟内就宣布售罄。主办方Goldenvoice公司去年将柯契拉山谷音乐节扩充,横跨了两个周末。尽管此举受到嘲笑,但其他音乐节正在效仿这种做法。野人音乐节已经宣布计划称,2017年的活动将延长至两个周末。据推广方透露,野人音乐节在2013年“大获成功”,90分钟内就卖完了门票,创下了新纪录。波纳若音乐节的门票也宣告售罄,音乐节普通票的价格从224至269美元不等,两张VIP门票(这种门票可享受停车和露营方面的特殊优待、专用休息室和观赏区)的售价为1,449.50美元。波纳若音乐节的代理商表示,他们目前还没有扩充计划。
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