"From a financial standpoint we put more in. We didn't make money on it, " Chibe noted, but that wasn't the point of the festival. Instead Budweiser saw an opportunity to give back to the community via the Budweiser Made in America's festival partnership with United Way, but it was also a way to connect with consumers on a personal level. "Music is a key part of who people are, " Chibe said. "It's a powerful pathway to create relationship with the consumer." He continued, "When people think of great music and the brands that enable it, we want them to think of Budweiser." This year's festival is headlined by Beyoncé and Nine Inch Nails.
奇比指出:“从财务的角度来看,我们投入了很多,并没有赚到钱。”但赚钱并不是赞助音乐节的主旨。相反,百威啤酒认为,与联合劝募会(United Way)联合打造的百威美国造音乐节不仅是一次反馈社区的机会,也是一种在个人层面连接消费者的方式。“音乐是人类生活的重要组成部分,是与消费者建立关系的强大途径,”他说。“当人们想到伟大的音乐和打造出这种音乐的品牌时,我们希望他们想到的是百威啤酒。”今年音乐节的焦点明星是碧昂丝和九寸钉乐团(Nine Inch Nails)。
【各地广办音乐节,其中不乏生财之道】相关文章:
★ 奇迹就在你周围
★ 埃菲尔铁塔130岁了! 关于它的这10件事你却不一定知道
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15