U.S. wine consumption rose 2.2% last year, reaching 345.1 million 9-liter cases, and rose 3.6% to $32.3 billion in retail sales, according to Technomic, an industry tracker. But for Treasury Wine, the No. 5 player in the U.S., American sales slipped 1.9% by volume, while those of market leader E & J Gallo Winery rose 3.5%, Technomic estimated.
据行业跟踪商Technomic说,美国去年葡萄酒消费量增长2.2%,达3.451亿箱(九升装),零售额增长3.6%,至323亿美元。但据Technomic估计,对于在美国市场排名第五的Treasury Wine来说,美国销量下滑了1.9%,而市场领跑者E & J Gallo Winery的销量上升了3.5%。
Treasury Wine's sales in the U.S. slipped below 13 million cases last year from 16.5 million in 2009, according to an estimate from Import Databank. It said that each of Treasury Wine's top five brands in the U.S.─Beringer, Lindemans, Stone Cellars, The Little Penguin and Meridian─had lost ground over the past three years, although Beringer and Lindemans posted modest growth last year.
据Import Databank的估计,Treasury Wine在美销量从2009年的1,650万箱降至去年的不到1,300万箱。它说,Treasury Wine在美国的五大品牌──贝灵哲、利达民(Lindemans)、史东酒窖(Stone Cellars)、小企鹅(The Little Penguin)和默里迪恩(Meridian)──过去三年都处于失利局面,不过贝灵哲和利达民去年实现了小幅增长。
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