销售疲软过亿美元葡萄酒将被销毁_BEC初级作文

销售疲软过亿美元葡萄酒将被销毁

'Management need to rebuild credibility across the board,' said Brad King, a portfolio manager at fund manager Armytage Private, which owns Treasury Wine shares. 'Apart from the Penfolds brand, everything needs improvement.' He said he was surprised by the size of the latest impairment charge.

基金管理公司Armytage Private的投资组合经理金(Brad King)说，管理层需要重建整个公司的信誉。该公司持有Treasury Wine的股票。他说，除奔富葛兰许品牌外，所有一切都需要改进。他说，他对这次的减记支出规模感到意外。

Treasury Wine's shares fell 12% Monday in Sydney.

Treasury Wine在悉尼上市的股票周一跌12%。

Treasury Wine Chief Executive David Dearie defended the vintner's strategy of chasing sales in the U.S., where he predicted total wine sales could rise to 450 million cases a year within a decade.

Treasury Wine首席执行长迪尔里(David Dearie)为该公司在美国追求销量的战略进行辩护。他预测，10年内，美国葡萄酒年销量有望上升至4.5亿箱。

'It's a fantastic growth opportunity, at the right price points,' he told investors on a conference call.

他在电话会议上对投资者说，这是一个无与伦比的增长机会，在合适的价格点实现增长。

Treasury Wine has been seeking to increase sales in China, announcing plans in March to open wine bars or restaurant-and-entertainment outlets in a bid to get the country's consumers to drink luxury wines, rather than simply give bottles as gifts. Treasury Wine currently sells in China only through distributors.