It doesn’t matter, for instance, that BlackBerry is still selling as many handsets as Apple did when it launched the App Store – a time when Apple was the focus of the entire mobile development world. Mindshare among consumers and developers is all. On that measure, BlackBerry lost a long time ago.
比如说,黑莓现在手机销售量仍然和苹果(Apple)刚推出应用商店(App Store)时(当时苹果是整个移动开发世界关注的焦点)一样,但是这根本不重要。在消费者和开发者的意识中占据的“品牌影响力份额”才是一切。以这个标准衡量,黑莓早就输了。
Like the cartoon Road Runner going off the edge of a cliff, the Canadian company has been spinning its legs without visible means of support for some time. Its subscriber base peaked less than a year ago, but its competitiveness had eroded long before that.
正如动画《哔哔鸟和大笨狼》中大笨狼怀尔跑出悬崖的样子,这家加拿大公司在没有任何可见支撑的情况下双腿打转有一段时间了。其用户在不到一年前达到顶峰并开始下跌,而其竞争力很久前就已遭到侵蚀。
With BlackBerry ready to fold, do things get any better for those who are left? Microsoft may draw some comfort from seeing off a rival, but Windows Phone still has less than 4 per cent of the market. Much as mobile operators would like to see an alternative to Android and Apple’s iOS, the success of a third mobile ecosystem is not ordained.
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