这令苹果首席执行官蒂姆•库克(Tim Cook)陷入棘手处境。如果他无法说服iOS开发者相信他将为他们打造一个更大的市场,他们的注意力将继续转向安卓。然而扩展iOS生态系统所需的低价iPhone会稀释整体利润率,甚至可能蚕食高端产品的销售。
Logic suggests that Wall Street should get over its fixation on Apple’s slipping profit margin. Grabbing a bigger share of the overall profits is what matters now. A business model in transition, though, is guaranteed to unnerve investors. With activist investor Carl Icahn also now breathing down his neck, Mr Cook’s job is not about to get any easier.
按照逻辑,华尔街应该克服对苹果不断下滑的利润率的迷恋。目前,重要的是争夺更大份额的总体利润。有维权投资者卡尔•伊卡恩(Carl Icahn)这样的人时刻盯着,库克的工作不会轻松。
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