H&M and Zara Are Closing Stores to Get Ahead
为了获得成功,H&M和Zara开始关店。
Europe's fast fashion giants may have been slow to wake up to the threat posed by e-commerce, but it looks more and more like they have raised their game enough to survive—and maybe even prosper.
欧洲的快时尚巨头可能很晚才意识到电子商务带来的威胁,但是看起来他们越来越像已经把猎物养肥了,足够自己生存下来,甚至繁荣发展。
Hennes & Mauritz, the Swedish company behind H&M, Monki and Weekday, and Spain-based Inditex (owner of Zara and Massimo Dutti) are both seeing the benefits of decisions taken last year to trim their networks of physical stores and throw more resources into online sales.
瑞典公司Hennes&Mauritz(H&M),Monki公司和Weekday公司,以及西班牙的Inditex公司(Zara和Massiomo Dutti的拥有者)都看到了去年做出的决定带来的利益。他们决定削减实体店网络,将更多资源倾向网店。
Eighteen months ago, H&M was still struggling with another makeover of its online store and seemingly hell bent on opening more stores that would never pay for themselves.
18个月以前,H&M还在挣扎着对网店进行改变,并且似乎执意要开更多无法收支平衡的店。
Fast forward to this summer—a tumultuous one for stocks—and H&M has managed to hold on to the 15% gain it made when it announced its most recent quarterly earnings in late June.
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