Tesla Motors (TSLA), the groundbreaking electric-vehicle manufacturer founded by Elon Musk, takes orders for its Model S sedan, which starts at $70, 000, on its website. The cars are delivered either at one of its 30 company-owned stores or can be drop-shipped to a buyer's home. Tesla, clearly, is bucking law and tradition. "In Texas, where the law precludes delivering directly to customers, we do so through third-parties, " said Shanna Hendriks, a Tesla spokesperson. "We're not saying we'll never have dealers; but that model doesn't make sense for us now.
由艾伦•马斯科投资的电动汽车制造商特斯拉汽车公司(Tesla Motors)已经开始在官网上接受Model S的订单了,这款车型的起价为7万美元。这些车辆既可以运到这家公司拥有的30家商店里,也可以直接运到消费者的家门口。显然特斯拉并不怕挑战法律和传统。特斯拉公司的发言人莎娜•亨德里克斯说:“德克萨斯州的法律禁止厂商把汽车直接运到消费者家里,所以我们是通过第三方这样做的。我们并不是说我们永远都不需要经销商,但就眼下来说,那种模式对我们没有意义。”
Seth Berkowitz, president and chief operating officer of Edmunds.com, said "the current franchise system makes it difficult to imagine a time when consumers can order new cars online completely separate from a specific showroom experience." Berkowitz said Edmunds is offering a feature that would allow shoppers to know exactly what a specific car will cost before they come to the dealership.
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