Carvana是美国最大的二手车交易商之一DriveTime投资的一家公司,已经开始在自己的网上销售最新款的二手豪车和高端车型了。目前Carvana的业务还仅限于亚特兰大及周边地区,但它希望尽快将业务扩展到全美。公司CEO 小欧尼•加西尼说:“我们从早期的经验中了解到,消费者喜欢我们的在线工具和金融担保。”目前这家公司的业务刚刚开展8个月,不过它没有透露已经售出了多少辆二手车,只是说销售速度正在加速。
Garcia did say that the first hundred vehicles sold by Carvana reflect what he called a "promising" trend of high satisfaction among buyers. Four buyers of the first hundred weren't satisfied with their purchase and exercised their right to trade the vehicles they bought for another. Only one of the hundred demanded a refund.
加西亚介绍,Carvana公司首批卖出的100辆二手车在客户中的满意度很高,预示了光明的前景。这100个客户中,只有4个人对他们购买的车辆不满意,而且行使了换车的权利,另外只有1名客户要求退车返款。
Garcia said that sales of new and used vehicles at dealerships, in the conventional manner, reflect about "$2, 000 a car" in sales, general and administrative cost. He regards that amount as margin that can and will eventually shrink as online attracts more vehicle shoppers.
加西亚表示,在传统的销售方式下,无论是卖新车还是旧车,每辆的销售成本、一般成本与管理成本加起来,都高达2,000美元左右。他认为,随着网络售车的模式吸引更多的消费者,这部分金额最终会缩水,转化成利润。
【网上订购买车,未来不是梦想】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15