Jeff Jones, Internet director for Al Serra Auto Plaza, a new-car dealer in Grand Blanc, Michigan, said his company is cooperating in an on-line pilot program with General Motors (GM). Visitors to GM websites can "build" a vehicle and equipment online -- the last step, the transaction, takes place at the dealership. "It still takes a human element to make sure the customer is eligible for financing and to see if the customer is choosing the right vehicle for him or her, " said Jones.
密歇根州大布兰克市的Al Serra Auto Plaza汽车行的网络总监杰夫•琼斯表示,他的公司正在与通用汽车公司(General Motors)合作进行一项试点项目。用户可以访问通用官网来在线“制造”一辆车及其相关配置,但最后一步、也就是交易的过程仍然在经销商的门店里进行。他说:“要确保购车者的确具有贷款的资格,以及他是否选择了适合他的车型,人的因素仍然是必要的。”
New-vehicle sales online haven't arrived, and perhaps may never. Yet that day feels as though it's drawing closer, especially for consumers who will choose anything and everything -- including a spouse -- using keypad or mouse.
新车的在线销售虽然还没有成为现实,而且说不定永远都将是纸上谈兵,但是给我们的感觉却是这一天已经离我们越来越近了。特别是有些消费者已经习惯了用鼠标和键盘挑选和购买一切东西,甚至包括挑选自己的人生伴侣。
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