Amoruso is attempting another move: in-house designs; this season will mark the third collection by Nasty Gal. 'Designing was the natural next step for us. It's going on seven years for me that I've been selling clothing to the same awesome girl. And we've understood the kind of silhouettes and cuts that she likes over time,' says Amoruso. To spearhead the in-house label, she poached her vice president of design, Sarah Wilkinson, from Asos and hired a print designer, Lauren McCalmont, who had worked for Nicholas Kirkwood and Peter Pilotto. She restricts the majority of her input to final say over concepts. 'I approve it or say it needs to be sexier.' Currently, the Nasty Gal label and collection comprise 30 percent of its sales.
阿莫鲁索又在做新的尝试了:自主设计。本季将有Nasty Gal设计的第三个系列推出。阿莫鲁索说:“设计是我们顺水推舟的下一步。七年来我一直是在向同一个了不起的女孩卖衣服,随着时间的推移,我们理解了她所喜欢的轮廓与剪裁。”为给自主品牌开路,她从Asos挖来莎拉?威尔金森(Sarah Wilkinson)当设计副总裁,又聘请曾为Nicholas Kirkwood和Peter Pilotto效力的劳伦?麦卡尔蒙特(Lauren McCalmont)当平面设计师。她把自己的大多数精力都限定在对概念的定夺上。“我会来批准,或者会跟他们说,需要设计得更性感些。”目前Nasty Gal的自主品牌服装占其销售额的30%。
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