Social media finds you as you browse
社交网络内容将出现在谷歌搜索结果页面
From the beginning, social networks have been effectively walled off from the Internet. The treasure trove of content on Facebook, for instance, doesn't generally show up on Google (GOOG). But does it have to be that way? Wouldn't it be convenient to see Twitter search results automatically displayed alongside a standard Google search, for example? And why, for instance, don't the latest tweets about a restaurant pop up when you're searching Yelp (YELP)? The competing interests of different networks sends this content behind proprietary walls, but a number of tools offer creative ways to bridge the gulf. (Full disclosure: My company has developed one such tool.)
从一开始,社交网络就被有效地隔离在互联网之外。比如,Facebook的海量内容通常不会显示在谷歌( Google )搜索结果之中。但是否非得是这种情形?比方说,Twitter搜索结果自动出现在一个标准的谷歌搜索显示页面,岂不是更方便?再比如,当你搜索Yelp时,为什么关于某家餐厅的最新Twitter消息没有显现出来呢?由于利益相悖,不同社交网络往往把各自的内容封锁在专利保护墙之内,但也有不少工具致力于创造性地弥合这道鸿沟。需要说明的是,本文作者的公司已经开发出了这样一种工具。
Get ready to see ads from the neighborhood pub on Twitter
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