“We are in the fashion business,” Mr Brunner said at a recent GigaOm conference in San Francisco. “The things that people carry and use define us almost as much as the clothes we wear . . . Wearable technology needs to understand fashion.”
“我们身处时尚行业之中,”布伦纳在近日于旧金山举办的GigaOm大会上说,“我们所所携带和使用的东西对我们的影响程度,几乎与我们穿的衣服一样……可穿戴技术需要懂时尚。”
A similar challenge lies in the smart home market, where devices such as the internet fridge are solutions searching for a problem.
智能家居市场也存在同样的挑战,像网络冰箱这样的设备纯属“没事找事”。
“The magic that we all love of being connected and the things that it does is going, going, gone,” Mr Brunner says. “At some point, having running water in your house was amazing. It’s no longer just about this magic, it’s about what it’s actually doing in our lives.”
“我们都喜爱连通性,它就像魔术。但这种魔术连同它带来的东西正逐渐过时。”布伦纳说,“过去,家里有自来水都是一件神奇的事。但今天,神奇本身已不再重要,真正重要的是它能对我们的生活起到什么实际帮助。”
Dozens of new devices have emerged in recent months, from smart locks such as August and Lockitron, which open with a wave of a smartphone, to Philips’ Hue lightbulbs, which can be set to match the colour of a photo from a mobile app, as well as other features.
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