Dear B.B.: It may interest you to know that you're not the only one wondering. Almost 80% of 1, 082 employed Americans in a recent survey by sales development firm Sandler Training believe that "in today's world, people need to be better at selling themselves." Still, two-thirds (63%) say they spend less than an hour a day doing so.
亲爱的B.B.: 你可能会觉得很有意思的一件事是,跟你一样感到疑惑的人不在少数。销售培训公司Sandler Training近期对1,082名就业的美国人进行了调查。其中有80%认为,“在当今社会,人们应该更加擅长自我推销。”然而,依然有三分之二(63%)的受访者表示,他们每天在自我推销上所花的时间不到一个小时。
"Our biggest audience now is not professional salespeople, but other kinds of businesspeople who want to get attention for their ideas without seeming pushy, " says Dave Mattson, Sandler's CEO. It doesn't help, he adds, that most of us were brought up to believe that hard work alone would lead to the corner office. "We all know that the smartest people aren't always the most successful, " he notes. "It boils down to being able to sell yourself effectively.
Sandler公司CEO大卫•马特森说:“我们最大的受众并不是专业的销售人员,而是其他商务人士。他们希望自己的创意引起关注,同时又不会给人留下爱出风头的印象。”他补充道,我们大多数人一直坚信,只要努力工作必能出人头地,这样的观点没有帮助。他说:“众所周知,最聪明的人不见得就是最成功的人。归根结底,还是要具备能力,开展有效的自我推销。”
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