茶则是另外一回事。我们对此有着严格的标准。每位拥有双手和茶壶的英国茶饮者花费数年完善他们理想的制茶方法。夫妇们会用十载研习如何调制他们共同的喜悦。由你自己或是你培训过的人调制出的茶才是最好的。那可不是这种事情:我愿意轻信一个半醒拿着纸杯和一大壶全脂奶颤颤巍巍的咖啡师。如果这样调制茶饮,我宁可喝咖啡或者(凑合)一杯花生热饮。
But not all tea has suffered the same fate. One brand, Yorkshire Tea, has bucked the trend; their stats show a 6.8% increase in volume sales, which can't all be down to Russell Crowe. Sam Ward, of parent company Taylors of Harrogate agrees that the standard black tea market is in decline. But she says it's not coffee that's to blame. "We're moving more towards a cafe culture, but I don't think that coffee is necessarily affecting the market to the detriment of tea – people are just buying different types of tea. The standard black tea market is in decline mainly because people are putting different things, like green and herbal tea, into their baskets. Tea companies are increasing their offerings left, right and centre – they're looking to widen their nets."
但并非所有的茶都苦受着同样的命运。有一个牌子,Yorkshire Tea(约克郡茶),逆市而上;他们的统计数据显示了在批量销售中增长了6.8%,这也不能都归咎于Russell Crowe(新西兰演员)。来自总公司Taylors of Harrogate(英国皇家泰勒)的Sam Ward认同标传统茶市场在衰退。但她也指出这并不应该归罪于咖啡。“我们正向咖啡文化迈进,但我并不认为咖啡必然损害茶饮市场——人们只是买不同种类的茶饮。传统红茶市场的衰退主要因为人们做了不同的选择,把其他种类的茶加入了他们的购物篮,例如绿茶和花草茶。茶饮公司们开始提供越来越多的选择,左边、右边和中心——他们打算拓宽他们的网。”
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